Our Guiding Principles

The philosophy that drives our unwavering commitment to excellence.

Our Vision

To Become a Trusted Global Partner

Our vision is to become a trusted global partner in the furniture industry. We believe that every creation is more than just a product — it is a reflection of our passion and dedication to the world. We don’t just make furniture. We create works with soul — representing aesthetics, strength, and comfort in every detail.

A stylized map showing global partnership connections
Our Mission

Commitment to Action

We are committed to delivering the highest quality, continuous innovation, and export services that are efficient and on time. These core principles guide every action, decision, and piece of furniture we create.

Uncompromising Quality

We are committed to delivering the highest standard of quality by using premium materials and meticulous quality control at every stage of production.

Continuous Innovation

We embrace modern technology and continuous improvement to innovate our designs and processes, ensuring efficiency and timeless appeal.

Reliable Service

We provide efficient, transparent, and timely export services, ensuring our partners worldwide receive their products exactly as promised.

Portrait of Hendra Sasmita

For over two decades, our journey has been fueled by a simple belief: that true quality comes from the heart. Every piece of furniture that leaves our workshop carries a story of the skilled hands that shaped it and the passion that defines our company. We are more than a manufacturer; we are a family of artisans dedicated to bringing the best of Indonesian craftsmanship to your home. Thank you for trusting us to be a part of your story.

Hendra Sasmita

Director

Hendra Sasmita

Join Us in Crafting the Future

Our vision is clear and our commitment is strong. Partner with us to bring exceptional Indonesian furniture to the world.

Become a Partner